Therefore, when it comes to marketing their products, they have no interest in promoting — or even mentioning — non-drug treatments. There are no salespeople making the rounds of doctors’ offices to remind physicians of the rigorously proved benefits of stress management training for migraine and tension-type headaches, or of cognitive-behavioral counseling for depression.
4. When they hook us on samples.
Doctors’ offices receive samples of patented (high mark-up) drugs and not of unpatented (low mark-up) drugs. Therefore, patients are steered toward the expensive drugs by means of these “loss-leaders.”
5. When they shape medical practice.
Drug companies aggressively court the thought-leaders, like faculty members at medical schools, with financial perks such as impressive fees for speaking engagements. gain weight
Therefore, when it comes to marketing their
Therefore, when it comes to marketing their products, they have no interest in promoting — or even mentioning — non-drug treatments. There are no salespeople making the rounds of doctors’ offices to remind physicians of the rigorously proved benefits of stress management training for migraine and tension-type headaches, or of cognitive-behavioral counseling for depression.
4. When they hook us on samples.
Doctors’ offices receive samples of patented (high mark-up) drugs and not of unpatented (low mark-up) drugs. Therefore, patients are steered toward the expensive drugs by means of these “loss-leaders.”
5. When they shape medical practice.
Drug companies aggressively court the thought-leaders, like faculty members at medical schools, with financial perks such as impressive fees for speaking engagements.
gain weight